{"id":3613,"date":"2010-06-10T06:45:10","date_gmt":"2010-06-10T10:45:10","guid":{"rendered":"http:\/\/onceuponageek.com\/?p=3613"},"modified":"2010-06-10T13:05:03","modified_gmt":"2010-06-10T17:05:03","slug":"wb-consumer-products","status":"publish","type":"post","link":"http:\/\/onceuponageek.com\/wordpress\/2010\/06\/10\/wb-consumer-products\/","title":{"rendered":"Blue Devil in Warner Bros. Consumer Products Promo"},"content":{"rendered":"

Blue Devil … on a Warner Bros. Consumer Products promotional poster?\u00a0 Seriously? Really?\u00a0 How friggin’ cool!\u00a0 The image below comes from License! Global<\/em> which is gearing up for their big licensing show in Las Vegas next week.\u00a0 It was released along with some promo art for the upcoming Green Lantern<\/em> film.\u00a0 Visit SuperHeroHype.com for further information<\/a>.\u00a0 Click the image to enlarge.<\/p>\n

\"Warner<\/a><\/p>\n

Believe it or not, it sort of makes sense they featured Blue Devil.\u00a0 Mattel just recently released an action figure of Blue Devil for their DC Universe Classics<\/em> line<\/a>.\u00a0 So I can rationalize his prominence in this piece especially since this is about merchandising.\u00a0 Interesting to note there are other characters besides Blue Devil appearing in their “classic” or “iconic” look, such as: Firestorm, Batgirl, and Martian Manhunter.\u00a0 Green Lantern (Hal Jordan) appears in his current costume (post-Green Lantern: Rebirth<\/em>), but that sort of makes sense as DC is pushing him and banking on his future popularity created by the upcoming feature film.\u00a0 The oddball is Aquaman appearing in his Brightest Day<\/em> costume.\u00a0 I guess since his costume change was so minor they didn’t have issue with using the new version.\u00a0 Total speculation on my part.<\/p>\n

The layout of characters is actually quite interesting from a marketing point of view.\u00a0 The primary focus of the image is Green Lantern, Batman, and Superman. This seems to suggest they are the new trinity for DC from a merchandising perspective.\u00a0 Sorry Wonder Woman, you’re stuck on the second row wedged behind Clark and J’Onn.\u00a0 Beyond the big three in the front row, the eye seems to travel in a triangle upwards to Aquaman, Flash, and Green Arrow.\u00a0 Those six characters form what I’ll call the “central pyramid” in this image.\u00a0 That seems logical given the amount of merchandise out there featuring the characters from the central pyramid.\u00a0 What is surprising is that Wonder Woman didn’t<\/em> make it into the central pyramid, and that characters like Martian Manhunter and Zatanna share the front row.\u00a0 WTF?\u00a0 Are we celebrating Justice League Detroit<\/em> here or something?\u00a0 And Firestorm, Blue Devil, and the Weather Wizard rate the second row?\u00a0 Really?\u00a0 Not Hawkman, Atom, Captain Marvel, or others?\u00a0 I can only hope this is foreshadowing to a major merchandising push for Blue Devil!\u00a0 That’s right folks, let’s celebrate the rising of our favorite Weirdness Magnet!\u00a0 Before you know it, Blue Devil will be on lunch boxes, spiral notebooks, puffy stickers, and silly bandz.\u00a0 … not.\u00a0 Oh well, a boy can dream.<\/p>\n

For those of you that read both ONCE UPON A GEEK and FIRESTORM FAN, sorry for some repeat information today.<\/p>\n

Tell the world about ONCE UPON A GEEK:<\/h3>