{"id":4344,"date":"2010-10-11T06:45:47","date_gmt":"2010-10-11T10:45:47","guid":{"rendered":"http:\/\/onceuponageek.com\/?p=4344"},"modified":"2010-10-10T11:44:24","modified_gmt":"2010-10-10T15:44:24","slug":"dc-comics-rolls-back-prices","status":"publish","type":"post","link":"http:\/\/onceuponageek.com\/wordpress\/2010\/10\/11\/dc-comics-rolls-back-prices\/","title":{"rendered":"DC Comics Rolls Back Prices… I Think Hell Just Froze Over"},"content":{"rendered":"

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Pinch yourself, you’re not dreaming!\u00a0 DC Comics drop prices on $3.99 titles; moves to $2.99 price point for ongoing comic book series!<\/a><\/p>\n

Here is a relevant quote from the press release:<\/p>\n

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“As Co-Publishers, we listened to our fans and to our partners in the retail community who told us that a $3.99 price point for 32 pages was too expensive. Fans were becoming increasingly reluctant to sample new titles and long term fans were beginning to abandon titles and characters that they\u2019d collected for years.” said Dan DiDio, DC Comics Co-Publisher. “We needed a progressive pricing strategy that supports our existing business model and, more importantly, allows this creative industry to thrive for years to come. With the exceptions of oversized comic books, like annuals and specials, we are committed to a $2.99 price point.”<\/p>\n<\/blockquote>\n

Wow.\u00a0 I’m struggling to add anything to DiDio’s comments.\u00a0 He really covered all the bases.\u00a0 You don’t often get to see a happy story like this.<\/p>\n

\"DC<\/p>\n

DC had to cut two pages per issue to do it, but that’s fine with me. It will teach comic writers brevity.\u00a0 In the era of decompressed storytelling, having less pages isn’t necessarily a bad thing.\u00a0 In the old days, comic writers could tell amazing complete tales in just eight pages.\u00a0 Gail Simone was quoted during the New York Comic Con as saying she doesn’t think the price drop and pay drop with affect the writing at all.\u00a0 I’m not sure if there is a general pay drop for DC writers or if the pay drop is simply a function of being paid per page written.<\/p>\n

Bravo, DC.\u00a0 Bravo.\u00a0 Now it’ll be interesting to see how Marvel responds. They’ve insisted over and over that sales haven’t slipped due to the price increase.\u00a0 This should be fun to watch.<\/p>\n

Tell the world about ONCE UPON A GEEK:<\/h3>