06.18.2009

Runaways Digest #8… finally!

Just last week, Marvel finally published Runaways Digest Volume 8.  This digest has been a long time in coming.  It reprints Runaways #25-30, written by Joss Whedon (Buffy, Firefly, Astonishing X-Men).

Runaways Digest Volume 7 was published in August 2007.  Seriously, nearly a two year wait between digests! The final issue in this collection (issue #30) was published a year ago.  Previous digests were released every six months.  So why did it take so long to reprint this into digest form?

Normally I wouldn’t have been so bothered by the wait, but in this case the wait was a result of Marvel squeezing every dime they could out of Joss Whedon’s name on this book.  Up until issue #25, Runaways had been written by Brian K. Vaughn.  Those early issues had been collected in several digests, which helped increase exposure in bookstores and with younger readers.   The series did moderately well.  Once Joss Whedon came on the book, Marvel capitalized on the opportunity.  Rather than simply continuing to print digest-sized books, Marvel published these full-size collections first:

Once they’d squeezed every drop of cash out of these full-size collections, they finally decided to print a digest version.  I know I’m griping, but it matters to me because I started with the digest-sized books.  I love that format!  Very compact and affordable!   Highly portable and only $9.99 for six collected issues.  It was hard to wait two years just to read this story.  From a business perspective, I can understand what Marvel was trying to accomplish.  However, it doesn’t mean as a reader that I’m happy about it.

Now that the Whedon issues are behind us, Marvel can return to printing the digest versions on a more regular basis.  Right, Joe?

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3 Responses to “Runaways Digest #8… finally!”

  1. Stuart Renton Says:

    Aye, Runaways is a fantastic series. I’m loving it!

  2. rob! Says:

    I read the BKV issues and liked them a lot–how are the Whedon ones?

  3. Shag Says:

    Rob – Since I just got it, I haven’t had a chance to read it yet. I’m actually going to re-read some of the BKV stuff first to refresh my memory.

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